Category Archives: Social Media

Thinking of hiring a publicist? Ask these questions first

Working with a good publicist can save you lots of time and effort. Whether you’re working with a person assigned by your publisher or hiring a PR person on your own, a good author-publicist team can make the publishing process a … Continue reading

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Don’t let your Twitter numbers get you down

I’m definitely a competitive person. That’s why I get a little discouraged when I look at my Facebook/Twitter follower numbers. The numbers are growing but they’re certainly not in the thousands– yet! I’m also a fairly positive person. So rather … Continue reading

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Pick up the phone

Lately, about 95% of my communications is done through email, Facebook, and Twitter. It seems I’ve forgotten one major rule about good book publicity: PICK UP THE PHONE. It’s amazing what a real-life, old-fashioned phone conversation can yield in terms … Continue reading

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How to Pitch Your Book to Blogs: Part #2

Hopefully, after reading my last post, you’ve come up with a targeted list of blogs and bloggers you think will be interested in your book. Now you’re ready to make the PITCH to gain their interest and attention. But how? … Continue reading

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Twitter: A Valuable Book Publicity Tool

When I mention to folks I use Twitter, the response is often: “Well, I DON’T. Why should I tell people what I had for breakfast or how often I brushed my teeth today? Who cares?” They think Twitter is just … Continue reading

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What’s the Hook?

Once during my early years in PR, I called the food editor of a prominent Chicago newspaper and pitched a story about the benefits of preparing and eating wild game. I went on and on about the subject until the … Continue reading

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The Power of a Tagline

A few days ago, I read an article about the popular TV series “The Bachelor.” The story was written by a professional matchmaker, Samantha Daniels, who also happens to be an author. What particularly interested me about Daniels’ article was the … Continue reading

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