Category Archives: Real-life examples

Cool examples of blogs and web sites by other authors.

Book Giveaways: The Best Money You Never Spent

At Gray & Company, Publishers we’re very liberal about offering free books for contests and giveaways. When I schedule an author for a radio or TV interview, I always offer the station several books to giveaway on air. Here’s why: … Continue reading

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Ask this simple question: Who is going to like my book?

As a publicist, I often read about building audiences . . . targeting audiences . . . ¬†growing audiences. There’s a lot written about this subject (see links below). But as any experienced author or publicist will tell you, it … Continue reading

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When a publisher asks “Do you have a Blog?”

As publicist for Gray & Company, I sometimes overhear conversations our publisher, David Gray, has with potential authors. A writer will come to David with a kernel of a book idea or even a rough book outline– asking if our … Continue reading

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The Power of a Guest Post

You’re an author. So why not use your writing skills and talents to build more traffic for your blog, promote yourself, and eventually sell more books? If you’re blogging yourself (and I certainly hope you are!), you can increase your … Continue reading

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Beyond the Book Review

I’m always thrilled when one of our Gray & Company books is selected for review. But, often the review is just the beginning of a series of publicity opportunities that begins with the review and ends with something more. Let … Continue reading

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The Power of a Tagline

A few days ago, I read an article about the popular TV series “The Bachelor.” The story¬†was written by a professional matchmaker, Samantha Daniels, who also happens to be an author. What particularly interested me about Daniels’ article was the … Continue reading

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Computer Password Mania

Do you suffer from computer password overload? I do. The more I delve into the world of social media, online purchasing, and general internet use, the more passwords I seem to accumulate. Google, Amazon, Yahoo, Pandora, Facebook, Twitter– all require … Continue reading

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