Category Archives: Musings

My Job as a Publicist: 1993 vs 2013

Whether you’re an author or a publicist, you know the old rules of book publicity are changing fast. Every morning, I wake up wondering what the work day will bring– definitely not a lunch date with an editor or reporter. Not … Continue reading

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Welcome to the new world of book publicity

For over 25 years, I’ve worked as a book publicist using all the traditional tricks of the trade- setting up radio and TV interviews, pitching stories, writing news releases, and planning author parties. If I look back on my long … Continue reading

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