Category Archives: How-to’s

Book Giveaways: The Best Money You Never Spent

At Gray & Company, Publishers we’re very liberal about offering free books for contests and giveaways. When I schedule an author for a radio or TV interview, I always offer the station several books to giveaway on air. Here’s why: … Continue reading

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Google Alerts: Knowledge is Power

Any good publicist will tell you– “knowledge is power” (with credit to Sir Francis Bacon). The more you know about the book industry in general and other authors with books similar to yours– the better you’ll be at promoting yourself … Continue reading

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HARO: Help a reporter and help yourself

“Help a Reporter Out” (HARO) is one of the greatest tools you’ll ever find for promoting yourself and your book. And, it’s free. Basically, HARO is a web-based “source repository” (their words) where reporters, journalists, free-lancers, and other in the media … Continue reading

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How to Pitch Your Book to Blogs: Part #1

A positive review on a  blog can generate great interest for your book and ultimately more sales. But, there are literally thousands of blogs and web sites pertaining to your book’s subject. Pitching to them can be very overwhelming. So, how … Continue reading

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Ask and Ye Shall Find

The publisher I work for, David Gray, passed on a great tip I’d like to share. When I got my new Kindle, I asked David if he knew how I could download e-books from the public library onto my electronic … Continue reading

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I love Lynda.com

Every now and then a web site comes along that makes me want to stand on the rooftop and yell “Where have you been all my life? I LOVE you!” That’s how I feel about Lynda.com. For authors who’ve never … Continue reading

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