Author Archives: janelassar

About janelassar

I am a publicist with Gray & Company, Publishers. We publish books about Cleveland and Northeast Ohio.

My Job as a Publicist: 1993 vs 2013

Whether you’re an author or a publicist, you know the old rules of book publicity are changing fast. Every morning, I wake up wondering what the work day will bring– definitely not a lunch date with an editor or reporter. Not … Continue reading

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Thinking of hiring a publicist? Ask these questions first

Working with a good publicist can save you lots of time and effort. Whether you’re working with a person assigned by your publisher or hiring a PR person on your own, a good author-publicist team can make the publishing process a … Continue reading

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Book Giveaways: The Best Money You Never Spent

At Gray & Company, Publishers we’re very liberal about offering free books for contests and giveaways. When I schedule an author for a radio or TV interview, I always offer the station several books to giveaway on air. Here’s why: … Continue reading

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Ask this simple question: Who is going to like my book?

As a publicist, I often read about building audiences . . . targeting audiences . . .  growing audiences. There’s a lot written about this subject (see links below). But as any experienced author or publicist will tell you, it … Continue reading

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Don’t let your Twitter numbers get you down

I’m definitely a competitive person. That’s why I get a little discouraged when I look at my Facebook/Twitter follower numbers. The numbers are growing but they’re certainly not in the thousands– yet! I’m also a fairly positive person. So rather … Continue reading

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When a publisher asks “Do you have a Blog?”

As publicist for Gray & Company, I sometimes overhear conversations our publisher, David Gray, has with potential authors. A writer will come to David with a kernel of a book idea or even a rough book outline– asking if our … Continue reading

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Google Alerts: Knowledge is Power

Any good publicist will tell you– “knowledge is power” (with credit to Sir Francis Bacon). The more you know about the book industry in general and other authors with books similar to yours– the better you’ll be at promoting yourself … Continue reading

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