Thinking of hiring a publicist? Ask these questions first

Working with a good publicist can save you lots of time and effort.

Whether you’re working with a person assigned by your publisher or hiring a PR person on your own, a good author-publicist team can make the publishing process a lot more pleasant and ultimately help you sell a lot more books.

But finding the right publicist can be challenging. You want to hire someone with good communication skills who is well respected by the media. You also want to find someone who’s open to creative ideas and has a good working knowledge of current book publicity trends.

To help you choose that “special someone,” I’ve put together a list of questions you might want to ask when interviewing publicist candidates:

  1. Do you have an eReader (Kindle, Nook, etc)?  Your publicist should know something about eBooks given the direction publishing is taking. If the publicist says “I only read print books,” this might be a problem.
  2. What do you know about Goodreads? Social media sites like Goodreads and Library Thing are becoming hugely important for publicizing books. A publicist’s knowledge about these and other book-related social sites can be a huge advantage for promoting your book.
  3. Do you have a Facebook and Twitter account? A clear understanding of these social media tools (or at least a willingness to learn more about them) is imperative in today’s world of book PR. If a publicist says “I don’t do Facebook,” you might want to ask why not.
  4. Do you blog? A publicist who blogs can better assist you in creating and maintaining your own blog.
  5. Will you be promoting my book through blogs and social media?  If the publicist has no intention of pitching to blogs and/or using social media to promote your book, you might consider finding someone more in tune with current PR practices.

Let me know if these questions are helpful. Better yet, post a comment on this blog. Hope to hear from you soon!

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About janelassar

I am a publicist with Gray & Company, Publishers. We publish books about Cleveland and Northeast Ohio.
This entry was posted in Social Media. Bookmark the permalink.

2 Responses to Thinking of hiring a publicist? Ask these questions first

  1. Good tips, Ms. Lassar.
    Can you find me a publicist who will write my book? (joke.)

  2. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.

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