Monthly Archives: July 2012

Thinking of hiring a publicist? Ask these questions first

Working with a good publicist can save you lots of time and effort. Whether you’re working with a person assigned by your publisher or hiring a PR person on your own, a good author-publicist team can make the publishing process a … Continue reading

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Book Giveaways: The Best Money You Never Spent

At Gray & Company, Publishers we’re very liberal about offering free books for contests and giveaways. When I schedule an author for a radio or TV interview, I always offer the station several books to giveaway on air. Here’s why: … Continue reading

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Ask this simple question: Who is going to like my book?

As a publicist, I often read about building audiences . . . targeting audiences . . .  growing audiences. There’s a lot written about this subject (see links below). But as any experienced author or publicist will tell you, it … Continue reading

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