Monthly Archives: June 2012

Don’t let your Twitter numbers get you down

I’m definitely a competitive person. That’s why I get a little discouraged when I look at my Facebook/Twitter follower numbers. The numbers are growing but they’re certainly not in the thousands– yet! I’m also a fairly positive person. So rather … Continue reading

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When a publisher asks “Do you have a Blog?”

As publicist for Gray & Company, I sometimes overhear conversations our publisher, David Gray, has with potential authors. A writer will come to David with a kernel of a book idea or even a rough book outline– asking if our … Continue reading

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Google Alerts: Knowledge is Power

Any good publicist will tell you– “knowledge is power” (with credit to Sir Francis Bacon). The more you know about the book industry in general and other authors with books similar to yours– the better you’ll be at promoting yourself … Continue reading

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HARO: Help a reporter and help yourself

“Help a Reporter Out” (HARO) is one of the greatest tools you’ll ever find for promoting yourself and your book. And, it’s free. Basically, HARO is a web-based “source repository” (their words) where reporters, journalists, free-lancers, and other in the media … Continue reading

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