Hopefully, after reading my last post, you’ve come up with a targeted list of blogs and bloggers you think will be interested in your book.
Now you’re ready to make the PITCH to gain their interest and attention. But how?
After years of pitching to mainstream media (and now bloggers), I’ve developed a strategy I’d like to pass along. Here are a few tips:
Keep it short
Keep your pitch short and sweet–– no more than a couple of paragraphs at most. Use a chatty, informal style so your pitch doesn’t read like a form letter.
Here’s a sample pitch, sent to a blogger via email:
Use an informal, breezy style as if you were writing the blogger a personal note. Let him/her know you’ve actually visited their blog and that you’d be happy to send a book for their review– “no strings attached.” Pick out a few key points from your book to highlight based on what you think their blog readers will find most interesting, helpful, or enjoyable.
If your pitch is good, the blogger will most likely reply right away, asking for the free book you offered. Ship the book right away and be sure to follow up within a couple of days.
With your follow-up, include a photo of the book cover and links to your web site, book page, or blog.
Here’s a sample e-pitch follow up:
Check back frequently to see if the blogger has actually posted something about your book once it was received. Some will. Some won’t. Remember- many bloggers have “day jobs” and can only devote limited hours to blogging.
Never, ever pressure a blogger into writing about your book. If/when they do write a review, thank them with a personal email and definitely share the review by including a link in your social media channels (Facebook, Twitter, etc.)
If you pitch to ten bloggers, you might only hear back from five. Out of these five replies, only one or two bloggers might actually review your book. Consider this a great start and whatever you do– keep on pitching!