How to Pitch Your Book to Blogs: Part #1

A positive review on a  blog can generate great interest for your book and ultimately more sales. But, there are literally thousands of blogs and web sites pertaining to your book’s subject. Pitching to them can be very overwhelming.

So, how do you come up with a workable list of blogs to target? Here are a few easy suggestions:

1- Perform a simple internet search on your book topic using phrases like “Blogs about Cleveland sports.” “Blogs about hiking in Northeast Ohio.” “Blogs about mysteries.” This will give you a quick list to begin with.

2- Check out some of the available blog directories including:

Enter your book’s topic into the “search” field of these directories and a list of related sites will pop up.

3- Once you’re on a site, check out the “related sites”; “recommended links” or “blogrolls” listed on that particular site. One site leads to another– literally.

But keep in mind that not all blogs are created equal. Before pitching, make a quick assessment of whether or not the blog has value. To rank a site, ask yourself these questions:

  • Is the site well-designed and professional looking?
  • Is it current and updated? (i.e. was there an entry for today?)
  • Does it have well-written, substantive content?
  • Are there a lot of “user comments”?
  • Is contact info provided––ideally the blogger’s email address?

Coming next: How to Pitch Your Book to Blogs: Part #2

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About janelassar

I am a publicist with Gray & Company, Publishers. We publish books about Cleveland and Northeast Ohio.
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