Beyond the Book Review

Image courtesy digitalart

I’m always thrilled when one of our Gray & Company books is selected for review.

But, often the review is just the beginning of a series of publicity opportunities that begins with the review and ends with something more.

Let me give you an example.

Recently, one of our books, The Cleveland Creep by Les Roberts received a kind review in the popular crime fiction blog Sons of Spade.

While perusing the site and reading through the blog archives, I noticed the blogger (a writer himself) included not only book reviews on his site but also Q & A’s with authors as well as guest posts from other writers.

Given the blogger’s interest in The Cleveland Creep, I contacted him again– suggesting perhaps he’d like to conduct a Q& A with Les Roberts as a follow up to the book review. He responded immediately and within several weeks a second posting for the book appeared on the site — this time a delightful interview with author Les Roberts, a perfect complement to the book review.

I was really pleased with how this turned out, but here’s a word of warning:

Be sure not to wear out your welcome when it comes to pitching publicity for your book–– whether it be for a blog, newspaper, magazine or any other media outlet.

There’s nothing worse than a “greedy” author or publicist who receives a mention or review, then begs for more. Suggest your idea only if it makes sense for the given publication and adds value to what’s already been done.

In a later post, I’ll be suggesting how to build on the book review in other ways. More to follow . . .


About janelassar

I am a publicist with Gray & Company, Publishers. We publish books about Cleveland and Northeast Ohio.
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