I’m always thrilled when one of our Gray & Company books is selected for review.
But, often the review is just the beginning of a series of publicity opportunities that begins with the review and ends with something more.
Let me give you an example.
While perusing the site and reading through the blog archives, I noticed the blogger (a writer himself) included not only book reviews on his site but also Q & A’s with authors as well as guest posts from other writers.
Given the blogger’s interest in The Cleveland Creep, I contacted him again– suggesting perhaps he’d like to conduct a Q& A with Les Roberts as a follow up to the book review. He responded immediately and within several weeks a second posting for the book appeared on the site — this time a delightful interview with author Les Roberts, a perfect complement to the book review.
I was really pleased with how this turned out, but here’s a word of warning:
Be sure not to wear out your welcome when it comes to pitching publicity for your book–– whether it be for a blog, newspaper, magazine or any other media outlet.
There’s nothing worse than a “greedy” author or publicist who receives a mention or review, then begs for more. Suggest your idea only if it makes sense for the given publication and adds value to what’s already been done.
In a later post, I’ll be suggesting how to build on the book review in other ways. More to follow . . .