Monthly Archives: March 2012

What’s the Hook?

Once during my early years in PR, I called the food editor of a prominent Chicago newspaper and pitched a story about the benefits of preparing and eating wild game. I went on and on about the subject until the … Continue reading

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The Power of a Tagline

A few days ago, I read an article about the popular TV series “The Bachelor.” The story was written by a professional matchmaker, Samantha Daniels, who also happens to be an author. What particularly interested me about Daniels’ article was the … Continue reading

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Computer Password Mania: A Better Way

After posting last week about where and how to save computer passwords, I received a dynamite tip from one of my co-workers at Gray & Company. An easy and secure way to save passwords is to create an Excel spreadsheet … Continue reading

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Computer Password Mania

Do you suffer from computer password overload? I do. The more I delve into the world of social media, online purchasing, and general internet use, the more passwords I seem to accumulate. Google, Amazon, Yahoo, Pandora, Facebook, Twitter– all require … Continue reading

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Free marketing tool: Your very own Amazon Author Page

If your books are available for sale on Amazon.com, there’s a handy,  free marketing tool you can use to sell a lot of books. Through Amazon Author Central, you can set up your very own Author page. Here are a few … Continue reading

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